The Origin & Excellence Oman Show is aimed at promoting products manufactured in the Sultanate of Oman. The exhibition is an ideal platform to create awareness and increase the visibility of Omani products while encouraging residents to buy Omani and avail of the quality services available in the country.

The Origin Oman campaign is an initiative to promote local business initiatives and is spearheaded by the Public Establishment for Industrial Estates (PEIE).

Organised by Oman International Trade & Exhibitions (OITE) the show aims to promote the importance of locally made products and services and educate consumers to the availability of Oman-made products. The show can be a critical image-maker for companies whose products have had little exposure to the local market.